https://DevOpsCloud.io -- Cloud Monk Losang Jinpa, Ph.D., MCSE/MCT, GitOps DevOps Engineer

Customer relationship management (CRM) is a strategy and technology approach for managing a company's interactions with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. CRM systems compile data across different channels, or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials, and social media. CRM aims to learn more about target audiences and how to best fulfill their needs, thereby enhancing customer service and fostering better customer relationships.