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clickstream

Clickstream

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Also called Click path

Snippet from Wikipedia: Click path

A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user. Click paths take call data and can match it to ad sources, keywords, and/or referring domains, in order to capture data.

Clickstream analysis is useful for web activity analysis, software testing, market research, and for analyzing employee productivity.

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Fair Use Sources

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clickstream.txt · Last modified: 2024/04/28 03:37 (external edit)