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Build your audience for Udemy online courses
“On Udemy, you will have access to millions of students who are eager to learn from you. In order to get a head start and stand out from the competition, it's important to drive some of your own success, as well. Don't worry, you don't have to think about marketing just yet, but once you’re close to publishing your course, you'll have lots of resources to look at to help you build an audience.
Step 1: Write your Course Landing Page
Whether students find your course through organic search, Udemy promotions, or through your own marketing efforts, they'll eventually land on your Course Landing Page (CLP). This is where students decide whether your course is worth enrolling in by reviewing your title, course description, preview lectures, and more.
Step 2: Pick a course price and join Udemy promotions
Your course can be free or paid between $20-200 (prices outside of the US may be adapted to the local markets). You can also decide whether you want to opt in to Udemy promotions, where Udemy will invest in marketing your course to our 15 million students worldwide.
Step 3: Build social proof
To gain momentum for your course once it's first published, you'll need to get social proof. This means earning a couple dozen (paid) enrollments and a few honest reviews. To develop this social proof, you can share your course with friends and family and with your social networks (Facebook, LinkedIn, etc.), or on other online forums related to your topic.
Step 4: Expand to other channels and grow your audience
Once you have established yourself as a Udemy instructor, you can start building up a business outside of Udemy and driving your own traffic to your course. In order to do that you might start building up a YouTube channel or email list to expand your audience beyond Udemy students and drive more awareness of your course.
FAQs
How does the revenue share work?
When Udemy drives students to your course, you share the revenue 50/50. When a student purchases the course from an instructor coupon (which you the instructor create and control), you retain 100% of the revenue (less a 3% payment processing fee, 4% in Japan). If you’re opted in to any of our marketing programs, your revenue share can range from 25% to 50%.
What’s the earning potential of the typical instructor?
This highly depends on your course topic and the potential audience volume. Before you decide what to teach, you should do some research around how many potential buyers your topic has as well as how much competition there is.
How will I get paid?
Udemy pays instructors through PayPal or Payoneer. Payments from PayPal are delivered directly to your PayPal account, which can in turn, be transferred to your bank account. Payoneer payments can be delivered to your local bank account or to a prepaid MasterCard®.
How does Udemy market my course?
One of the biggest benefits of putting your course on Udemy is exposing your course to millions of students worldwide. If you opt in to Udemy Promotions, Udemy will invest in promoting your course to these students via our marketing promotions. These programs allow Udemy to offer your course at a discount to current Udemy students, to affiliates, and to social media audiences via paid advertising. You can always opt out of Udemy promotions and drive your own traffic to your course to keep 100% of the revenue (less a 3% payment processing fee, 4% in Japan).”
Fair Use Source: https://www.udemy.com/instructor/resources/?page=audience