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The bit rate or bitrate of media measures the bits used to store the data per second (kilobits per second, kbit/s or kbps). It is formally defined as the product of (bits per sample) × (samples per second).

A constant bit rate or constant bitrate (CBR) is a bit rate that does not change.

A variable bit rate or variable bitrate (VBR) is a bit rate that varies depending upon the complexity of the data.

An average bit rate or average bitrate (ABR) may refer to either

<var>total bits</var> &divide; <var>time</var>

or a form of VBR.

Some common bit rates for mp3 files are 128 kbit/s (standard), 192 kbit/s (medium quality), 256 kbit/s (high quality) and 320 kbit/s (highest quality).<br> A low bit rate (below about 128 kbps) makes for poor audio quality.