Alexa Rank
Alexa Rank is a metric provided by Alexa Internet, a subsidiary of Amazon, that ranks websites based on their estimated traffic and popularity relative to other sites on the internet. The Alexa Rank is calculated using a combination of website traffic data and user engagement metrics, such as pageviews and unique visitors, collected from users who have installed the Alexa toolbar or browser extension. Websites with lower Alexa Ranks are considered to have higher traffic and popularity, while those with higher ranks are less visited. The Alexa Rank is often used by website owners, marketers, and advertisers as a benchmark for measuring the performance and visibility of websites in comparison to their competitors. While the Alexa Rank can provide insights into a website's relative popularity, it may not always accurately reflect its actual traffic or audience engagement due to limitations in the data collection methodology. Nonetheless, it remains a widely used tool for assessing the online presence and visibility of websites across various industries and sectors.