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**Advertising** refers to the activity or profession of creating and delivering promotional messages to inform, persuade, or influence the public about products, services, or ideas. It involves designing messages and using various media channels such as television, radio, print, online platforms, and billboards to reach and engage target audiences.
The term “advertising” comes from the Latin “advertere,” which means “to turn towards” or “to pay attention to.” It evolved from the practice of making something known or bringing it to people's attention, with “advertising” in its modern sense emerging as a commercial practice focused on promoting goods and services.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, a common form being commercial advertisement.
Commercial advertisements often seek to generate increased consumption of products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. Advertising that intends to elicit an immediate sale is known as direct-response advertising. Non-commercial entities that advertise include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Worldwide spending on advertising was estimated to be over US$1 trillion in 2025. Advertising's distribution for 2024 was 59.4% on digital, 24.9% on TV, 5.2% on out-of-home, 4.5% on radio, 3.5% on newspapers, 2.2% on magazines and 0.4% on cinema. Internationally, the largest advertising agency groups in 2025 were Omnicom, Publicis and WPP.
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